BRAND IDENTITY
EVERYONE NEEDS A DOSE.
1950s pharmaceutical advertising meets atomic-age optimism.
Logos, wordmarks, colors, typography, and downloadable assets.
Primary Marks
Horizontal Wordmark
3600 × 900 — PNG, transparent
Primary lockup. VOLLEY in cream + Rx in gold.
Download PNG
Stacked Wordmark
1800 × 2400 — PNG, transparent
Vertical lockup with Rx boxed mark + tagline.
Download PNG
Rx Mark (Cream)
1200 × 1200 — PNG, transparent
Standalone Rx in cream. Icons, favicons, avatars.
Download PNG
Rx Boxed Mark
1200 × 1200 — PNG, transparent
Rx in gold-bordered box. The canonical badge.
Download PNG
Rx Mark (Gold)
1200 × 1200 — PNG, transparent
Standalone Rx in gold. Use on dark backgrounds.
Download PNG
Watermark
2400 × 3000 — PNG, transparent
Low-opacity overlay for compositing over imagery.
Download PNG
Capsule Badge
1200 × 1200 — PNG, transparent
Two-tone pill icon. Gold Rx + cream CHI. Pocket hits, stickers, small-scale branding.
Download PNGTypography
Brand Colors
Core Palette
Secondary
Tournament Format Colors
Each format has a dedicated colorway used on event merch, badges, and signage.
Coed
#2952A3 #3566B8 #7BAFD4 #99C5E0
Cool, balanced, inclusive energy — royal to carolina blue gradient
Kings & Queens
#f472b6 #f9a8d4 #c084fc #fbbf24
Regal, elegant, warm radiance
Mens
#dc2626 #C4453A #e11d48 #991b1b
Intense, aggressive, competitive fire
Usage Rules
Rx is always Alfa Slab One
The "Rx" mark is always rendered in Alfa Slab One. Capital R, lowercase x. Never script, never serif, never sans-serif.
VOLLEY is always Bebas Neue
The word "VOLLEY" is always rendered in Bebas Neue, all caps, with wide letter-spacing. Never lowercase.
Color hierarchy
Horizontal wordmark: VOLLEY is cream, Rx is gold. Stacked wordmark: both cream, box border is gold. Rx is never the same color as VOLLEY in horizontal.
Clear space
Minimum clear space around any mark equals the height of the "R" in the Rx symbol. No elements within this zone.
Background pairing
Marks appear on rx-black (#0a0a0a) or rx-cream (#FDF8F0). Pill bottle uses rx-parchment. Never on busy patterns without solid backing.
AI imagery — no text
AI-generated illustrations must never render text or typography. Type is always composited from canonical HTML templates.
Quick Reference
Incorrect Usage
Wrong font (serif)
Wrong font (script)
Wrong case (all caps)
Same color (no hierarchy)